It’s a mindset: Meet the visionaries redefining innovation at 1819

Success isn’t always guaranteed for Black female founders, but it is possible — ask Kesha Williams, founder of Cool Comforts. Williams developed an innovative feminine hygiene product designed to ease the discomfort of a chronic yet nonfatal form of vaginitis, and is on a mission to break boundaries while making a difference.

“My journey has been long, hard and eye-opening,” Williams says of launching Cool Comforts as a Black woman in business. “Trying to promote a product that addresses symptoms of one of the most stigmatized women’s health issues is a giant responsibility, but someone has to do it.”

Williams has never been one to give up due to her determination to claim victory against all odds. She takes advantage of every possible resource as she pursues startup success, from gaining entrepreneurial expertise at the 1819 Venture Lab to earning a master’s degree at UC.